This is a page about me. If you want to see what I'm up to and interested in at the moment, read my now page.

Most recently

I made one of the first SEO apps for Shopify: Plug in SEO. It grew gradually, until in its final two years we had a team of up to eight, and were running a few different apps (some live on, others we killed) under the Plug in Useful brand.

Selling was a decision a long time in the making. I sold to SureSwift Capital, who were a pleasure to work with, and have been great custodians of the team and products I'd worked hard to build.

I spent a year and a half after I sold exploring what to do next. Where I ended up was unexpected. After ten years as an entrepreneur I joined Rewind as their Shopify General Manager.