This is a page about me. If you want to see what I'm up to and interested in at the moment, read my now page.

Most recently

I made one of the first SEO apps for Shopify: Plug in SEO. It grew gradually, until in its final two years we had a team of up to eight, and were running a few different apps (some live on, others we killed) under the Plug in Useful brand.

Selling was a decision a long time in the making. I sold to SureSwift Capital, who were a pleasure to work with, and have been great custodians of the team and products I'd worked hard to build.

Update: The original SureSwift team has moved on, and I've heard mixed messages about the current company. If you're thinking of selling to them, do your diligence. Who I can vouch for is Shop Circle, where I am an investor and advisor.

I spent a year and a half after I sold exploring what to do next. Where I ended up was unexpected. After ten years as an entrepreneur I joined Rewind as their E-Commerce General Manager.

ChatGPT exploded onto the scene in 2022 and everything changed. I'm taking our AI capability at Rewind from zero to one as VP, Emerging Technologies.